Architectural Photography of 103-109 Wardour Street
Location: 103-109 Wardour Street, Soho, London.
Architect / Client: Sheppard Robson
Developer: Legal & General Investment Management
103-109 Wardour Street, once home to Pathé Films has been transformed by Sheppard Robson Architects and their interior division ID:SR Interiors into 13 luxury apartments, a gym and two duplex penthouses. I was recently commissioned by Sheppard Robson to photograph the road side elevation which features the beautifully restored Portland Stone Edwardian facade. This was not the first intervention to give the early 1900's building a new lease of life, in 1996 all but the frontage had been removed and replaced with a structure of somewhat lesser design quality. Sheppard Robson's approach has been to create a more coherent rapport between the facade and the rest of the building, maintaining a consistency of quality while still being unabashedly modern in its approach.
Notes on the Photography
The building is located in the vibrant district of Soho along a dense stretch of narrow road. The window for photographing the building under the ideal lighting conditions was narrow and coincided with the early morning deliveries being made to replenish the local cafes and bistros. With several parking spaces inconveniently acting as magnets for delivery vans and other four wheeled obstructions, it was no easy task to photograph, especially when compounded by its proximity to the adjacent buildings. Timing, agility and awareness were once again pushed to their limits, which led to a spontaneously choreographed performance between photographer, impatient van driver and, don't block my way, i'm late for work, city worker.
The original detailing on the facade, from the stone-work to the intricate lead spacers between the window panels is now harmonious with the opulence of the newly created interior. In addition to its aesthetic qualities the building also offers high sustainability credentials, achieving BREEAM Eco-homes Excellent for the refurbished elements. With the respectful marriage of classic and modern elements architects Sheppard Robson have created a high quality space which will no doubt be a highly desirable place to live.